The FMCG sector is constantly evolving, driven by changes in consumer preferences, technological advancements, and global trends. At William Aitken & Co (WAC), we stay ahead of these trends to ensure we continue to meet the needs of our customers and partners.
Health and Wellness
Consumers are increasingly seeking products that promote health and wellness. This includes organic, plant-based, and functional foods. WAC is committed to expanding our portfolio to include these innovative products.
Launching Aqa Lite
Aqa Lite, a refreshing alternative to soda delivering full flavour without the sugar has seen tremendous success since partnering with WAC. Our strategic distribution and marketing efforts helped Aqa Lite gain a significant market share, catering to the growing demand for health-conscious products.
This product is now available throughout New Zealand and features in school canteens, especially where school’s have made a conscious effort to provide their students healthier food choices.
Sustainable Packaging
Eco-friendly packaging is no longer optional. Consumers demand sustainable solutions, and WAC is leading the way by partnering with brands that use recyclable, biodegradable, and minimal packaging. Aqa Lite’s transition to New Zealand production to enable recyclable packaging is a testament to this.
This initiative not only reduced their environmental footprint but also resonated well with eco-conscious consumers, driving higher sales and brand loyalty.
Digital Transformation
The digital revolution is transforming the FMCG landscape. From online shopping to smart logistics, technology is enhancing efficiency and customer experience. WAC leverages advanced technology to streamline operations and improve service delivery.
Global Flavours
New Zealanders are embracing global cuisines more than ever. WAC continues to introduce a diverse range of international products, catering to the adventurous palates of modern consumers.
WAC’s introduction of Mediterranean food products, such as olive oils and gourmet spices, has been a hit among consumers. The iconic Lupi Olive Oil brand was first imported by WAC in the 1940s and still remains today our cornerstone Mediterranean product.
By tapping into the trend of global flavours, we have expanded our product range and enhanced our market presence.
WAC is committed to staying at the forefront of the FMCG sector. By anticipating and adapting to these future trends, we ensure that we continue to deliver value to our customers and partners.
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