William Aitken & Co (WAC) recently marked a momentous milestone—80 years as a cornerstone of New Zealand's FMCG industry. From its origins during WWII to becoming one of the country's largest privately-owned food importers, WAC's journey reflects resilience, adaptability, and a commitment to quality.
Early Beginnings and Growth
Founded by Graham Aitken’s grandfather in the 1940s, WAC started as a solution to wartime shortages, importing essential items like rice, dried fruit, and olive oil. At the 80th celebration, Graham shared stories of the company's early days and its expansion alongside New Zealand’s evolving grocery industry. "Our partnership with Foodstuffs and shift into supermarket distribution were pivotal moments," he reflected.
Embracing Change
Rachel Murrell, now at the helm, is guiding WAC with a forward-thinking approach while honouring the family legacy. The FMCG landscape has changed dramatically over the years, from consumers’ growing interest in international flavours to advancements in technology that transformed WAC’s operations from faxed orders to seamless digital communication.
Rachel's Vision for the Future
Rachel’s leadership is shaping WAC’s future, focusing on sustainable growth and community ties. "We see our brands as family, working together to thrive," she shared. Rachel envisions expanding WAC's portfolio and strengthening partnerships with brands that share WAC’s values.
As WAC heads toward its 100th year, Rachel’s dedication ensures the company remains true to its heritage while innovating for the future.
Continuing the Legacy
Reflecting on the recent 80th celebration, William Aitken & Co’s journey is one of resilience, family values, and adaptability. With Rachel leading the way, WAC is well-prepared to serve New Zealanders for generations to come, building on its rich legacy of trust and innovation in the FMCG industry.