William Aitken & Co:
WAC services
Leading the way in FMCG distribution services
At William Aitken & Co (WAC), we offer a comprehensive suite of services tailored to support your brand’s success in New Zealand's competitive FMCG market.
With over 80 years of experience, our family-owned business is dedicated to providing high-quality solutions that encompass every aspect of FMCG distribution. Our expertise in account management, sales and merchandising, and logistics ensures that your products achieve maximum visibility and success in leading supermarkets.
We pride ourselves on building strong, collaborative partnerships with both suppliers and retailers. Our team of seasoned professionals works tirelessly to adapt to market trends and deliver exceptional service. Explore how our specialised services can help your brand thrive and reach new heights in the FMCG industry.
Account Management
We provide comprehensive account management services to ensure your brand thrives in New Zealand's leading supermarkets.
Regular customer meetings, including category reviews, NPD, and monthly touch-points.
Strategically plan and execute promotions to maximise brand visibility and sales.
Effective execution of trade marketing initiatives, ensuring your brand stands out.
FMCG Sales & Merchandising
Partnering with Centurion Sales, we offer expert sales and merchandising services to enhance your product's presence and performance in stores.
Day-to-day management of the Centurion Sales team to ensure optimal in-store execution.
Presenting new product developments to key stakeholders to secure shelf space.
Maintaining strong relationships with retailers to ensure the best placement and visibility for your products.
Logistics
Our logistics services are designed to streamline the distribution process, ensuring your products are delivered efficiently and reliably.
Accurate forecasting and planning to manage inventory and meet market demand.
Efficient management of warehouse operations to ensure timely delivery.
Coordinating and managing freight to stores, ensuring products arrive in perfect condition.
FMCG Marketing
Our targeted FMCG marketing strategies ensure your brand resonates and thrives in New Zealand’s competitive market
Develop tailored FMCG marketing campaigns to boost brand awareness and consumer engagement.
Leverage market insights to drive strategic planning and optimise promotional effectiveness.
Implement digital and traditional marketing tactics, focusing on maximising sales and distribution impact.
Empowering FMCG brands throughout New Zealand
Providing tailored marketing and sales support to help FMCG brands achieve visibility and success in leading supermarkets.
Strategic brand development and marketing
Utilising industry expertise and strong retail partnerships to drive growth and consumer recognition for brands developed and owned by WAC.
Importer of international delicacies
Bringing the finest foods to New Zealand supermarkets, offering Kiwi shoppers a diverse selection of international flavours.
Enhancing supermarket own brands
Partnering with supermarkets to develop, market, and ensure the success of their own brands, providing comprehensive support from concept to shelf.
